The Mazda Familia, also marketed prominently as the Mazda 323 and Mazda Protegé, is a small family car that was manufactured by Mazda between 1963 and 2003. The Familia line was replaced by the Mazda3/Axela for 2004.
It was marketed as the Familia in Japan, which means “family” in Italian. For export, earlier models were sold with nameplates including: “800”, “1000”, “1200”, and “1300”. In North America, the 1200 was replaced by the Mazda GLC, with newer models becoming “323” and “Protegé”. In Europe, all Familias sold after 1977 were called “323”.
The Familia was also rebranded as the Ford Laser and Ford Meteor in Asia, Oceania, Southern Africa, some Latin American countries and, from 1991, as the Ford Escort and Mercury Tracer in North America. In addition, the Familia name was used as the Mazda Familia Wagon/Van, a badge-engineered version of the Nissan AD wagon (1994-2017) and Toyota Probox (2018–present).
Mazda Familias were manufactured in the Hiroshima Plant and also assembled from “knock-down kits” in various countries including Taiwan, Indonesia, Malaysia, South Africa, Zimbabwe, Colombia, and New Zealand. Some of these plants kept manufacturing the Familia long after it was discontinued at home.