The Suzuki Vitara is a series of SUVs produced by Suzuki in four generations since 1988. The second and third generation models were known as the Suzuki Grand Vitara, with the fourth and current series eschewing the “Grand” prefix. In Japan and a number of other markets, all generations have used the name Suzuki Escudo.
The original series was designed to fill the slot above the Suzuki Jimny. The first generation was known as Suzuki Sidekick in the United States. The North American version was produced as a joint venture between Suzuki and General Motors known as CAMI. The Sidekick was sold in various badges such as the Geo Tracker (Chevrolet Tracker beginning 1998 model year) in the United States, and as the GMC Tracker, Chevrolet Tracker, Asüna Sunrunner and Pontiac Sunrunner in Canada. It was also sold as the Santana 300 and 350 in Spain. In the Japanese market, it was also sold as the Mazda Proceed Levante.
The second generation was launched in 1998 under the “Grand Vitara” badge in most markets. It was accompanied by a still larger SUV known as the Suzuki XL-7 (known as Grand Escudo in Japan). The third generation was launched in 2005.
The fourth generation, released in 2015, reverted to the original name “Vitara” in most markets, but shifted from an off-road SUV towards a more road-oriented crossover style. It shares the platform and many components with the SX4 S-Cross, a compact crossover in a similar class.
The choice of the name “Vitara” was inspired by the Latin word “vita,” as in English word “vitality.” While the “Escudo” name is derived from the “escudo“, the monetary unit of Portugal before adoption of the Euro.